I used to drive Uber/Lyft on weekends, and I would always spray the car with Teakwood Mahogany from Bath and Body Works right before passengers got in. The reactions women would have to that smell were insane.
Now granted, many were drunk, but I've heard everything from "it smells like man in here" to "you smell amazing" to "I feel like I'm in an Abercrombie store" to "someone's getting laid tonight" to "it smells like a whore in here" to "is that Teakwood Mahogany? that's my favorite!!" many, many times, to "your car smells SOOO good" several dozen times, all over only a couple hundred rides.
My theory is that it's a manly smell that women are already familiar with, because they already have the candle or room spray, and though I've never asked anyone about this, I imagine many women react strongly to it because it's something they've smelled while home alone masturbating, which means they associate it with being turned on and feeling pleasure. Even if this is not true for most women, it certainly is true for a few just based on how many women get in my car and can name that scent by smell alone!