I enjoy following these adventures, keep it up!
Sewerdog said:
I attached the files incase anyone's interested, any feedback would be greatly appreciated - especially if you're a homeowner or have written copy before!
I'd suggest think how someone who has no previous knowledge of gutter cleaning might perceive it. Bonus points if they're female. Like, when I was thinking about this, I thought how I could sell this to my sister.
General feedback:
Neighbour is not spelt correct - worthwhile running all text through a spellchecker and grammar.
I'm not a great copywriter - but if I had to say - why do I want to have clean gutters? Like as a homeowner, what's the benefit? Specifically, (i'm not a gutterboy so IDK just brainstorming why you might do it) - it'll save potential damaged/collapsed gutters? Flooding/water damage of house?
Slightly more personal opinions so feel free to take with a pinch of salt:
I think it would help to see you on the leaflet, looking smart ish work clothes. You have a
big advantage here in that you look respectable naturally - in my prev experience (maybe it's just the areas I hang out in), the majority of window cleaners etc were alcoholics/definitely on the junkie scale. The kinda people I would feel slightly uncomfortable about knowing they were using ladders on my house when I wasn't there.
If referencing a neighbour's house - I think specific references to locations would help. You're in nottingham so I'd ref that at least. Also, when going door to door and saying "we've just cleaned alice's gutters at number 6, and as we're already here we can give you a 15% discount." Social proof.
Pricing - I can see why you wouldn't want to state example prices, but some kind of reference to it would be helpful - or state the typical time to do the job. Like, customers don't know, is this going to take a full day or is it a 20 minute job? If you tell them a typical house is an hour then they can at least think "ok, it's gonna be in the ballpark of 50 quid".