Many have said this. The issue I am having, is that the native apps (IG, TikTok, FB) all feature shitty fonts. I have cycled through them all, and they mostly look like crap.
My friend, Dan, who runs a short form agency, is good with this sort of thing. I have asked him to get on a call with me, and help me improve my reels. He has offered a few times in the past, and his advice actually helped a tonne.
If you look at my last 10 reels, the views range from 400 to 600. This, is MAJOR PROGRESS!
If you go further back, before Dan gave me some coaching on content, my short form did terribly. I would get between 10 and 60 views. Here is a video from when I was living in Budapest last year. I was using a different iPhone, which was a bit worse in terms of quality, so upgraded that. I also changed my process for making short form. See below for an example of the old, and worse performing, setup. Lamentably, I was a lot leaner and more attractive here. Though I was still mogged to fuck during approaching, this is proof I did at least have bodyfat in check!
Despite the poor fonts, which is fixable, my understanding of how to produce more effective short form, improved, and with it, came hundreds of views. Important in internet marketing.
And the interview with Lord Rey has your name and timestamp on the video itself?!
True. I have now gone into Zoom, and turned off the "display names" and "show timestamp" feature. I also noticed Zoom was not recording in HD. Not good! These settings, have been changed. Whilst these features, negatively impacted this piece of content, they produced learnings, which will mean future output will be better.
These are issues that have plagued your videos for years and give off the feeling that you and your services are low quality.
I and others have pointed these out before but no change.
As per above, I have actually been working quite a lot on it.
-Changed phone, changed concepts, learned how to think differently about content, and now have a different planning process for this
-Changed software I used to edit content
-Improved thumbnails
Content, is actually quite a tough game. But necessary IMO. And while it may appear as if there is no, or limited change, I have actually put fourth concerted effort and tried a range of different things.
The most powerful of which, was STOPPING what was not working. Ie, making content that isn't proven, isn't based on client problems, and which doesn't support my channel.
If you want to continue beating your head against the wall with short-term content (I highly recommend you don't), you need to take a break and deeply study what top creators are doing and then just copy exactly what they do (same technology setup and everything) with no differences.
No content is really short term.
It is all part of a brand building process, that seeks to build the Know, Like, and Trust factor.
In 2024, TRUST IS IMPORTANT. Building authority, showing skills and knowledge, and proving you can get results. Having now been inside many different business programs, those who run my kind of biz, rely on social proof, relationship building, and authentically connecting with their client roster, one person at a time.
In terms of who I'd emulate in this space, there are a few. And I will continue to work on this and refine it.
I am actually working on it, and will keep trying.
ACTIONS:
(1) Content strategy call w/ Dan: He is the best person I know for this subject, and has been a reliable and supportive friend for a long time. A really wonderful bloke. whom I often deliver performance coaching services for in return.