AGF said:
I meant if he finishes the course this year, it is definitely possible to hit 5k/m from course sales alone within the next year, not within the next 60 days.
Even if he doesn't because he's not getting enough traffic yet, sooner or later he'll need his own product to sell anyway. I don't see any better way for him to monetize his existing and future traffic.
Regarding paid traffic: once the course is finished, I would definitely give paid ads a try. Will be a bit tricky to get around the Facebook and YouTube policies but I think he could build a strong funnel with lead magnet that tells his incredible story > forum + email list > tinder course for a low price point > big course that covers everything and is a bit pricier
Agreed with everything. Glad you clarified the timeline.
Frankly, if he has money for FB /YT ads, I'd instead reach out to guys with dating lists or people who might be interested in dating (so for example Fitness lists or anything self improvement related) and ask them to promote him. They won't do it for free, but especially guys who know a thing or two about marketing would say "Yes" if he pays them some money. Just the other day I talked with the representative of a company who sells supplements. They have a 400,000 person list with great demographics (over 40, conservative, buyers of various offers, etc). Total cost to run a promo : $2,200. That's crazy good...especially when compared to DorkBook, BoobTube or Fakegram.
KillYourInnerLoser said:
The ONLY thing I care about is paying my bills in the short term. Is a video course something I should work on AFTER I've handled the immediate looming problem of not being about to pay bills?
Focus first on your biggest money generator. I bet it's coaching so hustle hard to take on as many clients as you want.
From there, honestly you can attack it any way you want. I'm biased but I don't like simple information products. Personally, I'd brainstorm ideas for medium or high or super ticket offers. I really love 3-8 challenges in the Fitness industry and I see them working beautifully in dating as well. Plus no other dating guy uses them from what I know, so you'll stand out.
KillYourInnerLoser said:
Right now, should I focus on building up my email list, using my email funnel to move people like this:
Welcome email > My transformation/my story > talk about Tinder guide and how to get the most out of it > Mention I have a patreon > Give plenty of other free and helpful advice > "I'm offering a 50% Discount on my coaching if you reply to this email in the next 48hrs" > more helpful advice > "don't forget to sign up for my Patreon".
Sign up to these lists:
http://bensettle.com/
https://www.mymarketingcoach.com/
Those 2 are my mentors and both give kick-ass reports as lead magnets. You'll either hate or love Ben. Terry is more along your style (his book is called How To Sell Without Selling). Also very important is to read their emails for inspiration. You can even sign up to my list to see how I use their teachings. Basic principle : we don't give tons of free advice, yet we email daily. We do this with something called infotaiment.
Regarding the series you presented : It's a good start but realize please that almost nobody reads emails in the sequence we write them. So don't try to do something logical here. Ideally you want to add way more emails and the reports I shared will give you a good idea.
Personally I HATE discounts in coaching. It's your time dude. You only got so much of it left. Instead, I'd give them a bonus. So you could photoshop 5-10 photos. Or shoot a ton of mp3s addressing people's problems and give them for free to anyone who signs up for coaching. Otherwise those bonuses are gone forever.
^ Having said that, I understand you want to hurry up and make $ to pay your bills. So you can test offering a 50% discount and then upselling them to a continuing coaching package / downselling them to email coaching / downselling them to group coaching / etc.
Finally even though we all got ideas, we can't guarantee that there's
One Way To Rule Them All. If it will help you get some needed breathing space, it wouldn't hurt to get a part-time job if possible. You got some momentum going so you'll definitely kick ass in the upcoming months. Sure, a part-time might slow you down a bit. But if you have to choose between getting a heart attack from stress and becoming homeless or working for someone for a few months, I'd personally pick the latter.
