Yeah I can really relate to the article. I used to build my identity around "I'm not like other shallow guys" by caring about what I wear less. Well, that changed, and when I took what I wear seriously, it felt completely weird. I was really scared of what others thought of how I looked and how they will judge me, now that I'm part of those "shallow guys" I judged so hard about. Turns out, not much people care, and they'd even compliment you lol
Some suggestions: I think you're doing this already, but in case you don't, link your email opt-in offer for your style guide everytime you say "Signing up to my email list" or something to that effect. I was actually looking for the style guide as I was reading it (even if I got it lol), and I couldn't find it.